Disney Managing their Brand

Orlando Weekly

About a month ago, we went on a Personal Branding trip with Jason Shaffer. We left at about 6 AM and it took all morning to get to Orlando. Once we got there, we instantly had 2 hours to look around and eat at Disney’s Hollywood Studios. My friends and I also had enough time to see a Rogue One Presentation before heading back to check in with the rest of the group.

Once the class regrouped, we split up into two smaller groups. Each had its own tour guide. The program was Disney’s Manage Your Own Personal Brand. It taught us how we should be careful about what brand we are presenting and how we should try to grow it to be a good one. The easiest way of doing so is by taking control of it rather than letting people do it for you.

Tough Pigs

At the end of the tour, we went to see Muppet Vision 3D. I thought it had a perfect blend of being a movie and breaking the 4th wall multiple times. After seeing the show we went to the famous Tower of Terror and saw the other Rogue One show. Finally, Before heading back to school, we rode the movie ride and battled each other in the Toy Story Midway Mania (Which I ended up 2nd out of 4 people)!

Side Show Toy

At the end of the day, there was another Rogue One presentation (Star Wars: A Galactic Spectacular), except this one was made with fireworks, projectors, flamethrowers, and lasers. Then we had our final head count and headed home after receiving a complimentary Manage Your Own Personal Brand bag. Half of the way back the AC stopped working so we stopped at a 7-Eleven to get cool air. Some people even bought ice bags instead of icy water. Ten minutes after that stop, the AC started working again so it wasn’t a boiling hot bus anymore.